Friday, March 13, 2009

Patanjali has launched "AAROGAYA" biscuit.

Patanjali  has launched "AAROGAYA" biscuit.

After curing almost everything with the help of pranayama and ayurveda now Patanjali Yog peeth is launching a biscuit under brand name ‘Aarogaya’ into the market. The  product has been put to the sea by  Swami Ramdev on the occasion of launch a mega food park in Jharkhand. He assured that this ‘Arogaya’ biscuit would give a healthier alternative to the consumers. He said that first of all it is not made up of maida (refined floor), instead of that it uses nine different cereals whole floor, so it would be easy on digestive system. Some of nine different cereals are wheat, corn, barley, gram, soyabeen and millet. Baba Ramdev ji said that to make it more nutritious 10kg lauki, 5kg tomatoes, 1.5 kg spinch and 400gm carrots have been also added to 100kg of base floor. This unique formulation made it a full of vitamins, minerals and micronutrients. He said that they have been working for six months to prepare formulation and then final product. Projecting processed food market of Rs. one lakh crore, he thrust upon the need of more such food processing units to help out farmer s. He said that this will not only encourage farmers to grow more but also provide better prices to him. He hoped that such efforts will bring prosperity in villages and would provide healthy products to urbans.

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